In today's digital age, marketing software has become an essential tool for businesses looking to effectively reach and engage their target audience. From automation to analytics, these platforms offer a wide range of features that can help businesses streamline their marketing efforts and drive growth.
One of the key benefits of marketing software is its ability to automate repetitive tasks, such as email campaigns, social media posting, and lead nurturing. By setting up automated workflows, businesses can save time and resources while ensuring that their marketing efforts are consistent and timely.
Marketing software also provides valuable insights through data analytics. By tracking key metrics such as website traffic, conversion rates, and customer demographics, businesses can gain a better understanding of their audience and tailor their marketing strategies accordingly. This data-driven approach can lead to more targeted campaigns and higher ROI.
Furthermore, marketing software enables businesses to personalise their marketing efforts at scale. By segmenting their audience based on factors such as interests, behaviour, and demographics, businesses can deliver more relevant and timely content to their customers, ultimately improving engagement and conversion rates.
Another advantage of marketing software is its ability to integrate with other tools and platforms, such as CRM systems and social media channels. This connectivity allows businesses to create a seamless marketing ecosystem, where data flows freely between different systems, enabling a more holistic view of the customer journey.
Overall, marketing software has revolutionised the way businesses approach marketing, providing them with the tools and insights needed to drive growth and stay ahead of the competition. By leveraging the power of automation, analytics, and personalisation, businesses can create more effective marketing campaigns that resonate with their target audience and ultimately lead to increased sales and revenue.
大陸新創公司DeepSeek推出低成本AI模型震撼全球，牽動AI晶片需求動態，傳出有企業已經開始利用AI取代現有人力提升效能。在大陸知名企業「韓束」母公司上美股份就流出一段聊天記錄，內容顯示創始人呂義雄採取「用AI替代人力」，有些部門的裁員比例更高達95％。
根據公眾號「智谷趨勢Trend」報導，這份裁員名單中，以「客服部門」裁員最多達95％，只留下5%能夠運用AI的成員。seo軟體另外「法務部」裁撤50%員工，僅保留20%能使用AI的員工。「新品創新中心」則是裁掉70%員工，剩下30%負責AI輔助與工藝把關。另外「內容創新部門」也一口氣裁撤80%人員，僅留20%應對AI技術，要求「一個團隊做出二十個團隊的活」。
相關人士回應「這並非裁員，而是針對營運進行科學化與效率提升的調整」，但依然引發公司部門人心惶惶，另一方面總部位於新加坡、東南亞最大銀行星展集團（DBS Group Holdings）也表示，未來3年將陸續裁減4000名合約與臨時員工，原因是考量到AI逐漸取代更多目前由人力完成的工作。即將就任的星展銀行執行總裁高博德（Piyush Gupta）透透露，人力縮減自然流失，部分職位未來遇缺不補。
